“Experience” is the Product!

Banking today runs on pure technology. In fact, there is more technology managed in banking today, than in technology companies themselves. Almost every banking organization is taking a plunge to go digital.

Technology has a great tendency to obfuscate complex processes, bottlenecks, and complexities to bring – in Data Democracy. As a result of which, all organizations can now aspire to provide services that were earlier the exclusive purview of a selected few.

With products getting commoditized, and differentiation becoming wafer thin, what has come up on centre stage now is “Customer Experience”. Yes, it is the “psychological intangible” that drives people to choose one bank over the other.

From “What is on Offer”, it is now moved to “How is it being served”. Experience is the Product.

And when it comes to Experience, we at Clayfin believe that we have the best of brains in business to offer services that entice people to transact with you. Statements become Memories, Family becomes Virtual, and Savings becomes Goals. Products mutate into ideas that resonate with your customers. This is what we call “ Craftsmanship” .

We have put the Retail in Banking, and we take immense pride in that. We have made banking deeply personal and intensely relevant.

As part of CX 2020, we are celebrating an entire year to disseminate our best in class experiences, that will help take banking to the next level.

Come join us in this exciting journey, as we unwrap experiences handcrafted to your customers!

Padmanabhan R

Padmanabhan RCareer Banker, Galleried Photographer and Travel Columnist. Also develop banking applications in free time. Finished my CA and have done my tour of duty with organizations like Times Group, ICICI Bank and Yes Bank, before landing up in Clayfin to create digital banking channel solutions.