The engagement statistics dashboard helps banks track the most and least viewed screens, visualize user distribution across services in the app, analyze average time spent on screens, and visualize daily trends in user interaction for comprehensive content consumption insights. The data can be filtered by channel (Mobile or Web) and adjusted for specific periods.
What’s in it for banks and customers?
The benefits of real-time insights through Clayfin’s Channel Analytics are manifold for both banks and customers.
For banks:
Informed Decision-Making
Real-time insights enable banks to analyse current trends and customer behaviour, allowing for timely and strategic decisions. This ensures that banks stay ahead of market changes and customer expectations.
Improved ROI
By understanding which strategies are most effective, banks can allocate resources more efficiently, leading to better financial returns on marketing and operational investments.
Optimised Marketing Efforts
Detailed engagement data allows banks to fine-tune their marketing campaigns, ensuring they reach the right audience with the right message, reducing wastage and increasing conversion rates.
Efficient Resource Allocation
With clear visibility into customer needs and behaviours, banks can allocate their resources more effectively, ensuring optimal use of staff, technology, and capital.
Responsive Issue Resolution
Real-time analytics provide immediate insights into customer issues, enabling banks to address and resolve problems swiftly, thereby enhancing customer satisfaction.
Enhanced Visibility
Comprehensive data analytics give banks a clearer view of their operations and customer interactions, enabling better oversight and strategic planning.
For Customers:
User Experience Enhancement
Customers benefit from a smoother and more intuitive banking experience as banks tailor their services based on real-time feedback and preferences.
Personalised Experiences
With detailed engagement data, banks can offer personalised products and services that meet individual customer needs, enhancing satisfaction and loyalty.
Efficient Navigation
Real-time insights help banks to optimize their digital interfaces, making it easier for customers to navigate and complete their transactions efficiently.
Better Performing Apps
Continuous monitoring and improvement based on user data ensure that banking apps perform well, with fewer bugs and faster response times.
Increased Satisfaction
As banks use real-time data to refine and enhance their services, customers enjoy a more reliable and enjoyable banking experience, leading to higher satisfaction levels.
Ready to tap into the power of real-time user engagement insights?
According to recent studies, banks leveraging real-time analytics have seen up to a 30% increase in user engagement and a 20% improvement in customer satisfaction scores. By harnessing the power of data, banks can stay ahead of the curve and provide exceptional digital banking experiences.
Clayfin’s Channel Analytics offers banks a detailed view of customer behaviour across internet and mobile banking channels. This allows banks to monitor channel performance, track customer journeys, segment users, and provide seamless experiences. With these metrics that highlight user behavior, banks can understand how customers interact with different features and aim to deliver improved customer experience.