For new earners, the financial choices they make in the early stages of their career can have long-term implications. Without a proper strategy, it’s easy to lose track of spending, delay savings, or make ill-advised investments.  

A recent survey revealed that over 80% of millennials in India do not follow a structured financial plan, leading to insufficient savings and missed opportunities for building wealth. This is where smart investment options come into play, providing a pathway for new earners to grow their savings and secure their financial future. 

Banks and financial institutions can offer tailored investment options that cater to the specific needs of young professionals. For instance, Systematic Investment Plans (SIPs) allow them to invest small amounts regularly in mutual funds, creating a disciplined approach to wealth building. By offering such curated investment options, banks can guide new earners to make informed decisions, helping them establish a solid foundation for financial growth from the outset of their careers. 

Investment options for new earners 

When it comes to investing, new earners in India have several options at their disposal, each catering to different risk appetites and financial goals. According to the Association of Mutual Funds in India (AMFI), mutual fund SIPs saw an inflow of ₹13,000 crore as of 2023, showing growing interest among young investors.  

Drawing from a detailed analysis of the best investment options for salaried Indians, it’s clear that there are key avenues that bankers should highlight when guiding their young clients. 

EPF

The role of banks and fintech in helping new earners save and more

As digital transformation sweeps across the financial industry, banks and fintech companies are uniquely positioned to assist new earners in managing their finances effectively. With the availability of digital tools, young professionals today have unprecedented access to insights into their spending, saving, and investment patterns. This digital revolution offers new earners an opportunity to not only track their money but also plan for long-term financial stability.

Clayfin’s Spinach stands out as a comprehensive personal finance management tool tailored to meet the needs of today’s tech-savvy generation.

Spinach enables users to track their income, expenses, and savings goals seamlessly. For new earners, this means having a clear picture of where their money is going and making smarter decisions on how to allocate their income.

By integrating Spinach into the offerings, banks can provide a comprehensive solution that empowers new earners to manage their finances effectively.

With Spinach, banks have the opportunity to build long-term relationships by helping their customers achieve their financial goals, fostering trust and loyalty from the beginning of their careers.

This level of personalized guidance, powered by digital tools, ensures that new earners are equipped to make informed financial decisions—whether they’re planning to save, invest, or simply gain more control over their money.

Subhranil Mazumdar

Subhranil Mazumdar has almost a decade of inside sales and account management expertise. He is Clayfin's Regional Sales Head for India and Southeast Asia. His commitment to helping clients grow their businesses and meet their goals and his broad knowledge of technical tools has resulted in multiple successful project executions.

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