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JSFB achieves consistent omnichannel experience and great customer engagement in India

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    Jana Small Finance Bank is a small finance bank which was established in 2018. WIth an aim to be the leader in digitised financial inclusion serving all customer segments and communities of India, it needed a highly scalable channel fintech platform.

    Clayfin built a complete suite of digital platform solutions that would offer easy and convenient ways of accessing financial services through internet and mobile banking platforms and provide a complete omnichannel experience to its customers.

    It included an omnichannel platform, retail internet banking and retail mobile banking solution that further had a Personal Finance Management (PFM solution. Clayfin had an aggressive timeline of six months for the implementation of these solutions.

    Some key implementation features were:

    • Single code base for IoS and Android, which reduced development time
    • Single server-side code base for business layer, API layer and database layer for both internet and mobile channels, which reduces customization effort
    • Online service request, which improved operational efficiency
    • Seamlessly integrated with the bank’s UI

    With over 10,000 downloads within 6 months of the launch, this was one of the most successful projects that allowed Jana Bank to have a deeper level of engagement with its customers. To learn more about this implementation, download the case study now.

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