Jana Small Finance Bank (Jana Bank) is a newly established small finance bank which started operations as recent as March 2018. Jana Bank’s strategic focus is to become the leading digitised financial inclusion bank serving all customer segments and communities of India. As part of this strategy, the bank was looking for a highly scalable channel platform to offer easy and convenient ways of accessing financial services through Internet & Mobile Banking. This case study shows how Jana Bank chose Clayfin and how it helped them make its banking experience more conversational and personal.

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