The Global Customer Data Platform Market size is expected to reach $20.5 billion by 2027 and Vietnam is following similar trends. With the increasing emphasis on customer-centric strategies, banks are increasingly adopting CDPs to try and meet growing customer demands. CDPs are certainly helping banks in Vietnam a great deal with managing and protecting fragmented customer data, and consolidating customer data for broad marketing and sales strategies.

But what about the customer’s need for a hyper-personalisation with financial well-being guidance and the banks’ need for targeted marketing campaigns?

Introducing Spinach – An enhanced version of Customer Data Platform. Spinach stands out for its comprehensive feature list. Its user-centricity, personalised financial insights, goal-oriented features, pleasant and engaging UI, User Persona analysis in the admin module takes CDP a step forward. While CDPs are essential in a bank’s business strategy, Spinach offers hyper-personalised experiences to customers and comprehensive financial insights of customers to banks.