Category: Current Tech

  In this challenging economic scenario, banks must create a differentiating strategy that can help them stand out from the crowd. Focusing on offering a superior customer experience is clearly a winning strategy especially as 38% of customers, according to research by Deloitte, consider user experience (UX) the most important criterion when choosing a digital... Read more

Customers expect to be impressed when opening their Bank accounts – after all, the relationship is for a long period, especially involving their finances. Customer Lifecycle Management is an extremely critical part of running a financial institution successfully and  this journey begins with a customer getting on boarded into a new business eco-system i.e. applying... Read more

The world breathes on social media today. Almost every waking moment, people are on one or the other platform, be it Facebook, LinkedIn, WhatsApp, Instagram, WeChat, TikTok, Messenger and the list goes on… The millennial generation enjoys this, and attaches a social framework to all their online interactions. Such a social experience now defines the... Read more

Do you remember how your grandpa would meticulously note down every daily expense, right down to the toffee he got you? Or the handy little notebook your mom carried to ensure that your family didn’t overshoot the vacation budget? Well, that’s PFM aka Personal Finance Management in a nutshell. Think of a PFM tool as... Read more

The digital banking space has always been a hotbed of tech innovation, with almost every new tool putting customer comfort and convenience at its core. And why not? After all, the customer is king. Wait. Scratch that. The New Age business idiom has changed – now, the customer is a comrade. Smart financial institutions are... Read more

You know what’s invariably a problem with the folks-on-the-go nowadays? Multi-tasking. Hear me out. There are, at times, 10 things occurring in parallel and that tends to create a mentality of prioritizing tasks and hustling to finish everything on time. The mind gets exhausted and what happens is that procrastination sets in. So, if I... Read more

Scenario: Me and my friend were walking back from a sports complex where we were playing badminton. So, our minds were honed on everything badminton since we were living it for the past hour or so. We pass by an apartment where we see a woman standing outside all dressed in sports attire with a... Read more

Since the turn of this century, the advent of Internet and mobility has taken the world by storm. From snail mails to emails, from brick and mortar to click and carry, from not so smart phones to smart phones, ride hailing to cinema ticket booking, internet touches almost all the aspects of our daily lives.... Read more

“Welcome to Hyderabad – Enjoy a coffee and a snack at ‘Coffee House’ in Terminal 1. Get 15% off when you use your debit card for the purchase” – This was the first message I received as soon as I landed at Hyderabad airport and this was not from the Merchant but from my Bank!!!... Read more

“Can the customer engagement be done beyond a customer? Can new avenues be opened to build an enduring relationship by connecting with the potential customers? Can something more be done, which extends the boundaries, the spectrum and may be the insights!” We at Vayana, continuously think about such intriguing questions and are in search of... Read more