The making of an authentic banking experience
Choosing a product-based solution or platform-based solution plays a vital role for every business.
Imagine wanting to buy the most perfect couch for your living room. Imagine buying it from a vendor who would make the product for your specific needs and meets your standards. On the other hand, imagine paying money for various components and tools to build it yourself.
Would you rather spend hours building it from scratch or have an expert plug in their product?
The choice between product-based and platform-based solutions in banking is not too far from this analogy.
A digital banking application might just look like a combination of menus, buttons, screens, and features but it is a lot more than that. Each feature is meticulously crafted, taking into account various factors such as customer preferences, visual aesthetics, user engagement, and more.
But the question still remains the same. Would you spend hours designing a platform from scratch or do you get an expert solutions provider onboard?
The aim is to create an application that not only meets the customers’ needs but also provides them with a seamless and enjoyable experience. And banks today have the opportunity to leverage the power of open innovation…where businesses source expert external capabilities.
How Clayfin creates a banking experience that stands apart
A digital banking application is more than a combination of drag-and-drop functionalities, a lot of passion, perseverance, and attention to detail goes into crafting an authentic banking experience. Banks that offer custom-made solutions instead of choosing a one-size-fits-all approach create authentic banking experiences.
And that is what Clayfin ensures you do!
Creating authentic banking experiences is the main value proposition that leads product-based players today.
Clayfin has undertaken several transformational banking projects as a channel product player in the past decade.
By being product-centric, Clayfin assisted banks at a very nascent stage in their digital journey. With Clayfin’s smart solutions, these very banks scaled to become digital behemoths catering to a large cross-section of retail clientele and corporates.
Clayfin’s contribution in our client’s growth
Here is one perfect example of how Clayfin assisted in creating a state-of-the-art, top-class retail mobile channel from scratch. To achieve the ultimate goal of creating an authentic banking experience, our client and the Clayfin team gathered input from focused user groups. This gave the bank a sense of what was expected. Clayfin then offered a superior user experience that eventually led to a successful product.
The amount of research, analysis, trial, error, and effort into creating product-based solutions is unmatched and can never be found in platform-based solutions.
