Personal Finance Management
Enable customers spend smarter
Customers in general would like to manage their money well and make better financial decisions. This is a great opportunity for banks to collaborate with their customers and provide personalized insights and flexibility to manage their money as part of the digital banking experience.
Clayfin’s Personal Finance Management (PFM) app is a tool of choice that will help Banks in this initiative. The user-friendly app enables the customer to plan their finances, save for their goals, review spends and get a complete view of their financial holdings. The solution enables Banks to provide personalized customer experience and an opportunity to cross/up sell resulting in increased revenues.
- Auto-categorize expenses made by the customer based on MCC codes (provided by Visa/Master) and key words
- Enable customers to split a transaction into multiple sub transactions
- Allow customers to set Weekly, Monthly or Yearly budget against each expense category
- Notify customers once the expenses reach the budget threshold
- Enable customers to set financial goals and save for the goals
- Provides 360-degree view of customer’s financial activities
- Enables Banks to utilise the data in PFM for targeted marketing
- Increase customer loyalty
- Increase share of wallet
- Enhance customer engagement
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